Top 5 Japanese Products Gaining Popularity in Europe in 2025
Japanese products are gaining strong traction in Europe due to their high quality, unique design, and trusted craftsmanship. At YOUPLUS, we’ve seen a notable increase in demand across various categories.
Here are 5 trending Japanese items that European customers love:
1. Japanese Shampoo with Natural Oils
Made with camellia oil, rice bran, and other gentle ingredients, Japanese shampoos are increasingly popular in Italy and France. Customers praise the clean feeling and scalp-friendly formulas.
2. Anime Figures (Kimetsu no Yaiba, Jujutsu Kaisen, Hatsune Miku)
Japanese anime culture has become a lifestyle in Europe. Collectible figures are not only bought by fans, but also as stylish room decor.
3. Fermented Skincare (Sake Lotion, Rice Extract Toner)
Japanese fermented cosmetics are gaining attention for being gentle and effective. Especially in Germany and Belgium, there’s growing interest in “no parabens,” “natural,” and “made in Japan” labels.
4. Japanese Face Masks (Kawaii Designs, Deep Moisture)
Beyond Korean skincare, Japanese sheet masks are becoming a favorite — cute packaging and high hydration in one product.
5. Green Tea & Matcha Powder
Matcha is trending again as a healthier alternative to coffee. Rich in antioxidants and low in caffeine, it’s a must-have in many European kitchens.
Trusted Japanese Quality, Delivered to Europe
At YOUPLUS, we curate the best Japanese products for customers across Europe. Explore our selection and bring home a taste of Japan!