• 【 Designated as a Japanese Heritage 】Rice cultivation in the Kikuchi River basin, recognized by the Agency for Cultural Affairs as a Japanese Heritage Among them, this is rice from a production area that has been ranked the highest for 11 consecutive years in the rice flavor quality ranking • 【Still Delicious When Cold】It goes without saying that freshly cooked rice is delicious The Hinohikari rice from Kumamoto is praised for staying delicious even when cold • 【Freshness priority】The freshness of rice is the first priority That's why we deliver freshly milled white rice from our low-temperature warehouse.' • 【The key to taste is water】The key to taste is water Grown with Aso's natural water, rich in natural minerals, flowing through the Kikuchi Gorge in Kumamoto Prefecture, which has been selected as one of the 100 best waters in Japan by the Ministry of the Environment.' • 【Quality Assurance】A Ministry of Agriculture, Forestry and Fisheries registered inspector evaluates the quality of rice grains through sight, smell, and touch, ensuring only the finest quality rice is delivered to you