• Brand Concept: Beauty (bi) x Life Force (se) x Natural Blessings (no) By combining the blessings of nature and vitality power, we wanted to awaken the original beauty of Japanese women. By bringing out the natural beauty of your hair, we want you to stay bright and positive. With such thought "biseno" was born • For everyday hair care: This is a non-rinse hair treatment from the biseno series. It is easy to handle your hair, and makes your morning hair arrangement excited. A light cream that penetrates well in dry hair. Use for daily hair care • Penetrates and repairs the interior of your hair: Penetrates and repairs hair that has become weak due to damage such as perm, color, and ironing. Moisturizes and nutrients to the inside of the hair, leading to moisturizing and beautiful hair. In addition, the high retention milk coats the surface of the hair to prevent moisture from escaping. Take care of your hair from inside and outside to keep your hair moisturized, healthy, and beautiful • Heat Protection: The heat protection formula takes care of the power of heat to your side. By applying heat such as a dryer or a hair iron, it forms a simulated cuticle on the surface of the hair, protecting your hair from heat damage and repairing damage. Achieve a smooth finger • Fresh Scent of Plant Aroma: A soothing scent that combines a refreshing freshness and gentle feeling with a soothing scent that soothe the the mind. No synthetic fragrances are used, and this gentle fragrance uses only plant aroma such as lavender and bergamot, so it does not interfere with the scent of your regular styling agent or perfume